As a Marketing Manager, you are responsible for translating business objectives into clear, measurable growth strategies. You take ownership of the full marketing lifecycle, from positioning and campaign planning to execution, analysis, and optimization. This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance and accountability.
You will lead multichannel initiatives across paid, owned, and earned media, ensuring every campaign is aligned with revenue goals and customer needs. Data is central to your approach; you continuously analyse performance, identify gaps, and iterate quickly to improve results. You are expected to challenge assumptions, test new ideas, and scale what works.
Working closely with sales, product, and leadership, you ensure that messaging is consistent, relevant, and impactful. You contribute to building a strong brand while also driving acquisition, engagement, and retention. This is a role for someone who takes ownership, moves fast, and is comfortable being measured on outcomes rather than effort.
You step into the role owning growth, not just activity. You don’t wait for direction, you define it.
* You translate business goals into clear marketing strategies and decide where to play and how to win
You build campaigns that actually move numbers, not just look good in reports.
* You design, launch, and manage multi-channel campaigns across paid, organic, and lifecycle marketing
* You take full ownership of performance, tracking results and adjusting quickly when something underperforms
You operate with data, not assumptions.
* You analyze funnels, identify drop-offs, and turn insights into concrete actions
* You continuously test messaging, creatives, and channels to improve conversion and ROI
You align the business, not just marketing.
* You work closely with sales to improve lead quality and conversion, not just volume
* You collaborate with product to ensure positioning reflects real value, not internal opinions
You take control of the customer journey end-to-end.
* You manage email flows, retargeting, and lifecycle campaigns to drive retention and engagement
* You ensure consistent messaging across all touchpoints, from first click to long-term customer
You lead execution and hold the standard.
* You manage agencies and internal stakeholders to deliver high-quality campaigns on time
* You report on performance clearly, challenge results, and push for continuous improvement